Our mission
Establish a europe-wide network of UX leaders to significantly increase the impact of User Experience thinking throughout the economy.
Why we need more powerful UX leadership
The promises of User Experience still remain widely unfulfilled. In our everyday work life, we experience that:
UX potential and value are not seen by board members
UX goals are not reflected in company strategies
UX competence is not seen as a differentiator of a company
UX people have minimal influence on company development
UX teams are scattered in random places of the organization
UX designers are used to decorate products and not shaping them
UX evaluation results are ignored
Aspiration
Make the human element as powerful and important as business and technology.
Introduction to the European UX Leadership Network by Christian (german)